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What you need to know (ignoring #3 is a BIG MISTAKE 👀) ⤵️ Buyer behavior has massively changed over the last 10 years... Which means what USED to be “fail-proof” marketing methods, are no longer working. Here’s what to do instead. ✅ Create Brand EXPERIENCES. More than 78% of millennials would choose to spend money on a desirable experience or event rather than buying something desirable. And you might not be able to throw a concert or in-person event… But ask yourself how you can make your audience FEEL like they are a part of your brand? How you can create a brand experience that involves your audience and makes them feel special? ✅ Put Values FIRST. 89% of customers are loyal to brands that share their values… Being the cheapest or best is no longer the only positioning strategy. People want to buy from brands that share the same values as them. Simple as that. ✅ Give your audience MORE TIME TO BUY. The old-school, direct-response mentality of “buy, die or unsubscribe” is DEAD ☠️ Customers are savvier than ever and are taking longer to weigh options. Sure, some people still buy within days... But many more people are taking months, or even YEARS, before they make their first purchase. We’re seeing longer sales cycles with a huge number of customers purchasing after 60 days. So if you’re ignoring the slow burners in your business, you are making a BIG MISTAKE. 👉 Drop me some “🔥🔥🔥” below if this was helpful! ⏬ Marketing Marketing Trends Marketing in 2024 How marketing has changed Marketers
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