What you need to know (ignoring #3 is a BIG MISTAKE 👀) ⤵️ ⁠ ⁠ Buyer behavior has massively changed over the last 10 years...⁠ ⁠ Which means what USED to be “fail-proof” marketing methods, are no longer working. ⁠ ⁠ Here’s what to do instead. ⁠ ⁠ ✅ Create Brand EXPERIENCES.⁠ ⁠ More than 78% of millennials would choose to spend money on a desirable experience or event rather than buying something desirable.⁠ ⁠ And you might not be able to throw a concert or in-person event… ⁠ ⁠ But ask yourself how you can make your audience FEEL like they are a part of your brand? ⁠ ⁠ How you can create a brand experience that involves your audience and makes them feel special?⁠ ⁠ ✅ Put Values FIRST.⁠ ⁠ 89% of customers are loyal to brands that share their values… ⁠ Being the cheapest or best is no longer the only positioning strategy.⁠ ⁠ People want to buy from brands that share the same values as them. Simple as that.⁠ ⁠ ✅ Give your audience MORE TIME TO BUY.⁠ ⁠ The old-school, direct-response mentality of “buy, die or unsubscribe” is DEAD ☠️ ⁠ ⁠ Customers are savvier than ever and are taking longer to weigh options. ⁠ ⁠ Sure, some people still buy within days...⁠ ⁠ But many more people are taking months, or even YEARS, before they make their first purchase.⁠ ⁠ We’re seeing longer sales cycles with a huge number of customers purchasing after 60 days. ⁠ ⁠ So if you’re ignoring the slow burners in your business, you are making a BIG MISTAKE. ⁠ ⁠ 👉 Drop me some “🔥🔥🔥” below if this was helpful! ⏬⁠ Marketing Marketing Trends Marketing in 2024 How marketing has changed Marketers