insulin is the fat storing hormone you never want to forget that if we are not taking breaks from insulin over eating taking artificial sweeteners we're gonna just have high insulin were gonna plateau we're not going to burn fat this is why people cannot lose weight on keto they're not honoring their circadian rhythm their insulin is just high all the time and they can't break into their fastest insulin fat storing we want to keep it low because we weren't made to eat high amounts of carbs we were made to eat hardly any at all