the.zachwilliams
All successful businesses have ONE thing in common - ECOSYSTEMS. This strategy draws the line between brands that DOMINATE and those that barely survive. What is an ecosystem? It’s all about creating a network of touchpoints for your customers to help you integrate your product into their lives. Businesses that have MASTERED ecosystems include: Disney Microsoft Apple They know how to keep their buyers buying by focusing their efforts on becoming a part of their customers' daily lives - making them irreplaceable. Take Apple… They’re not selling you on the phone or the laptop. They sell you the experience of the seamless exchange from your pocket to your desk. Your documents, your health monitoring and your music all move with YOU. Why would anyone want to leave a system that prioritizes convenience? It's serving you at MULTIPLE touchpoints. That’s why the retention rate of iPhone users sits at 92% while Samsung is at 77%. For 3 CONSECUTIVE years, Apple's retention rate has risen by 90%, with iPhone users holding an 18% higher brand loyalty than Android users. Apple makes life easier and more connected than its competitors. It’s similar to Disney’s ecosystem. They’re not just a theme park or a movie. They’ve built a web of characters, stories and experiences that become part of a family’s folklore. You might be wondering…Well how does that help my business? Here’s how: Stop limiting your business to the products you sell. Instead, focus on creating ecosystems. I would regularly ask myself: "How can I embed my business into the daily lives of my customers?" When your business stops being a transaction point and morphs into a routine, a habit, a lifestyle: That’s when retention scales up from a challenge to a mastered channel.
the.zachwilliams
I struggled with my business for over 8 years. It took up every second of my time and every ounce of my energy. And I went into over $150k in debt to keep it afloat. I even tried to declare bankruptcy, but I couldn’t escape this kind of debt. Most people would call me crazy for staying in business at that point - but I did. Then, I changed everything about my business overnight. But my personal life struggled because of how much time I spent working. Something needed to change. That is when I decided that I needed to implement a more predictable framework across the board. In a couple of years, I scaled the company to $10M ARR, hired more than 50+ team members, and a new CEO and completely exited day to day. Most people would call me crazy for still trying, no matter how hopeless my situation seemed. But I did. I gave my ideas the chance to be crazy. And it paid off. Now I want to help you. If you need help scaling your company to 8 figures in revenue, DM me “Scale."
the.zachwilliams