Read this before you create your next Reel ⤵️

When it comes to Reels (and short form video in general) the trim tool is the most underrated tool out there…

And not using it can literally RUIN your Reel’s performance.

When Reels first made their debut, the importance of the trim tool (& how to use it) was the FIRST thing I taught my clients.

And this is still true today…

Here’s why trimming your talk-to-camera videos is so so so important ⤵️

Watch time is critical on Instagram and it’s your goal to keep people’s attention.

But pauses and dead air are like exit ramps for the viewer ✌️

But simply removing silence and “ums” can make ALL the difference and drastically increase views when done correctly.

Here’s what to do:

STEP 1) Open Reels and add your talk-to-camera video from your camera roll

STEP 2) Tap “next” then “edit video” then tap on the clip you want to trim.

STEP 3) Once highlighted yellow, trim out any dead air in the beginning by dragging the clip to the right (I drag until my mouth is half open so there’s ZERO silence) then do the same throughout the video by tapping the Split button and adjusting other sections with those awkward pauses and “ums”.

BONUS TIP: You can also use other apps like InShot to edit OR apps with AI tools that remove silence automatically! @kapwingapp is one I’m aware of)

Ok, friend! Now go practice, share with a friend who will find this helpful, and drop a 🙌 if this was helpful.

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