One of my favorite posts this year featured the Big Kahuna Lobster Roll from @joefishne in North Andover, Massachusetts. This post popped off in August and went strong for a few months on IG, TikTok, and YouTube bringing them a ton of business. People would call them from all over asking if the roll was real for weeks. I kinda felt like Keith Lee for a minute 😂 #lobster #seafood #lobsterroll #massachusetts #eater #bostoneats #phantomgourmet #bostonfoodies