Guerrilla marketing is simply the use of an
unconventional marketing strategy
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marketing.psychology

2024-05-08 21:30:13

it's genius marketing strategy played a major role in red bull's success
in red bull's early years they used a method called guerilla marketing to create an illusion of popularity so red bull filled tons of trash cans with empty red bull cans and this was done in crowded public areas with high pedestrian traffic
even in places like stadiums college campuses and nightclubs this strategy drove majority of people to believe that red bull was the energy drink of choice psychology says that people are more likely to remember what they see or feel than what they hear or read find a way to make your audience see what you want them to believe rather than just telling them
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