this fashion creator made thirty four million dollars this year from her clothing line how did she do this until the jurf is a tiktok and instagram creator with almost five million followers across platforms in twenty nineteen she launched her brand jurf avenue and in it's first year the brand made two million dollars in revenue now just four years later the brand has achieved seventeen x growth in a time when many other creator led fashion brands have shut down matilda credits drph avenues success to their ability to pivot quickly matilda blew up because of her clean girl aesthetic she's also committed to sustainable and ethical production slow consumption and prioritizing loyal customers over influencers all things that currently speak to young fashion consumers