i look up marketing as a race to the bottom marketing keeps getting more expensive year over year it costs more money for the traffic it's harder these channels get more competitive and it doesn't mean that you shouldn't do them you should do them as long as you can generate a r y what we found is marketing has gotten so expensive in these competitive industries where it's at a point where some of these industries are spending fifty sixty seventy eighty hundred dollars that click just for a visitor to your site and what we feel is it's cheaper to give away stuff for free than it is to buy the traffic your bootstrap you don't have a ton of money you're in a competitive industry give away something for free and charge for something else that is a much bigger market we did this with like uber suggest and answer the public hubspot did this with website greater the strategy works really well it's cheaper than spending a ton of money on marketing and how you penetrate a competitive market