How LUXURY BRANDS use PSYCHOLOGY.

Luxury brands know the science behind your buying decisions.

Join me as we explore how the emotional tug of aesthetics, security, and personal esteem influences our purchases.

Did you know? 95% of our buying choices happen subconsciously, with emotions leading the way in 70% of cases.

Discover how luxury brands master this psychology, and learn how you can apply these insights to your services or products.

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advertigo_

2024-04-29 09:20:36

ah luxury brands
they use a strategy called brain behavior
this strategy is quite simple but quite effective
and it's all about using this psychological information to your advantage
the left part of the brain is the rational part of the brain where factors such as
price size
features
warranty and quality are taken into account before making a purchase
and the right part of the brain is where the emotional factors are generated from
such as
look
esteem
since security and gut feeling
research states
ninety five percent of all purchasing decisions are subconscious
and seventy percent of purchases are made on emotional factors compared to thirty percent which are made on rational factors
it's great when i see businesses focus on the rational side of things like pricing and warranty
but it's a lot more important
i mean a lot more important to focus on the emotional aspect which i rarely see brands even pay attention to
you can do this in many ways
one way is just by using the right colors
same strategy applies if you sell a service
what your target audience feels when they use your service
and how can you make it more appealing for the next person
so they feel more inclined to buy
use this information wisely
follow