this is what to do when the prospect says this is too expensive oh how do you mean it's too expensive well bubble bobble ball and they give you some reason a good way that you can overcome that is you can do like a parallel question so you can say well
you know john you tell me like in your mind which is more expensive is it more expensive for you to get the funding together
x y z problem gets solved and you get abc result or is it more expensive for you guys to do nothing at all the problem stay the same
and nothing ever changes i mean in your mind
which is more expensive