Stop using the color RED on your website.
Colors affect purchases.
People associate the color red with stop. Such as a stop light or a stop sign.
And when people use that color for their call to action buttons, we typically see conversion rates drop by 8 to 13%.
Instead, here are some other colors to try.
Yellow – the color is optimistic and youthful. Typically used to grab the attention of a window shopper.
Blue – creates a sensation of trust and security. Often used by banks and businesses.
Green – is typically associated with wealth and is one of the easiest colors for the eye to process. It’s used to create a sense of relaxation.
Orange – this color is typically aggressive. It’s used for call-to-action buttons like “subscribe”. Typically, because the color pops on a page.
Pink – it’s romantic and in many cases, it is used to market products to women.
Black – it’s powerful and sleek. Typically used to market luxury products. Think Amex black card.
Purple – used to soothe and calm. You see it used with a lot of anti-aging and beauty products.
Colors can affect your conversion rates in both a positive and a negative way.
Use the right color for the right time and place.
Colors affect purchases.
People associate the color red with stop. Such as a stop light or a stop sign.
And when people use that color for their call to action buttons, we typically see conversion rates drop by 8 to 13%.
Instead, here are some other colors to try.
Yellow – the color is optimistic and youthful. Typically used to grab the attention of a window shopper.
Blue – creates a sensation of trust and security. Often used by banks and businesses.
Green – is typically associated with wealth and is one of the easiest colors for the eye to process. It’s used to create a sense of relaxation.
Orange – this color is typically aggressive. It’s used for call-to-action buttons like “subscribe”. Typically, because the color pops on a page.
Pink – it’s romantic and in many cases, it is used to market products to women.
Black – it’s powerful and sleek. Typically used to market luxury products. Think Amex black card.
Purple – used to soothe and calm. You see it used with a lot of anti-aging and beauty products.
Colors can affect your conversion rates in both a positive and a negative way.
Use the right color for the right time and place.
neilpatel
2024-04-17 18:53:01
stop using the color red on your website colors affect purchases people associate the color red with stops such as a stoplight or a stop sign and when people use that color for their call to action buttons we typically saw conversion rates drop by eight to thirteen percent we tested the color red fifty four times only six times dbc that color increase conversions and it was slightly thirty three times we actually saw that color lose in other words a different color other than red one and it was statistically significant so instead of using the color red i want you to try a few other colors yellow this color is optimistic and youthful typically used to grab attention of a window shopper blue creates a sense of trust security green is typically associated with wealth and is one of the easiest colors or the eye to process orange this color is typically aggressive it's used for call to action buttons like subscribe black it's powerful and seat typically used to market luxury products color can affect your conversion rates in both positive and negative ways and make sure your ab testing the color that you choose to ensure that it's increasing your conversions vs decreasing and you can use tools like crazy egg to do that
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