exactly how i handle objections on my sales calls closed six thousand dollar deals every single day i call it the objection is the reason method where basically any objection the prospect gives you is the exact reason why they should buy and i know that sounds dumb because why would that be the reason if that's why the prospect is not going to buy in the first place hear me think about it this way the prospect says it's too expensive that's the exact reason why you need to do this is because you never committed before never went all in you never burn the boats attorney robin says or as i like to say like your chair on fire and that's the reason why we haven't gotten a result so if you want to get x y z results we actually have to make scary commitments and have skin in the game to get the results ever looking for that make science cool so what do you think we should go from here over prospect says here she has to think about it well that's the exact reason why you need to do this because this current behavior of you always thinking about major decisions is what got you here right so if you want to reach new goals and go to new territory we've never been before you have to do new behavior we never done before either that makes sense cool so anything we should go from here ever prospect says he or she is too busy as exact reason why you need to do this because when you solve your problems when life is busy and life will be a breeze but when you solve your problems in life is easy second that life gets hard again your fall off and don't you think later down in the road you're going to be busy again so why wouldn't we want to solve this problem and when you're busy so it's actually maintainable does that make sense make sense cool so anything we should go from here so again this literally works for every single objection so user exact reason why they're not going to buy as the exact reason why they should buy