Anupam Mittal talking about creating a brand on CNBC TV-18 podcast #ashneergrover #ashneer #ashneerg

Anupam Mittal talking about creating a brand on CNBC TV-18 podcast

#ashneergrover #ashneer #ashneergroverstartup #startups #startupsindia #bangalorestarups #angelinvestor #entrepreneurship #entrepreneurs #entrepreneurlife #businessman #business #motivation #motivationalquotes

startupstalkindia

2024-04-17 03:20:30

creating a brand doesn't mean advertising

doesn't mean just positioning means consistency means having a story and telling the story repeatedly and having promised that you continuously delivered on and they got battered

don't

anything that has high aspiration and

low affordability and there's enough lower affordability market rice if you can bridge the gap between aspiration and affordability

it doesn't mean it has to be cheap so if you can do that

then you've got a winning formula

and you can pick any category for that

you look at clothing

h and m what have they done

if fundamentally taken

aspiration

and made it affordable better example zulu yeah from dark right they have made it even more affordable

for aspiration maybe not there

but still so there's a window for everything

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