three things to say when selling we should ask leading questions that lead them to the conclusion that they should work with you and you can solve their problems tell you why are you here what are you struggling with where you at right now we're trying to go what if you tried so far how's that working for you the second restatement which means after they say something you say it back to them which means that you understand and you are listening so it's like so what i'm hearing is this is the primary issue that you've been trying to solve this is what you've done so far and this is why it hasn't worked does that sound about right fantastic journey how our program works so at that point you enter quote the pitch right which is where you gonna explain how the services work this is where most guys will just blab they'll just talk about how they have the secret system talking about your claim or you talk about your programs to talk about the softwares or whatever and the route is they don't care and so all we have to do realistically is tell a story that illustrates what they're going to experience as a result