number one is never charged for your time you don't charge for your time charge for an outcome oftentimes when we hire professionals the plumber i don't know if you've heard this analogy the plumber comes over and you have an issue and nobody else could figure out in a two or three other puzzlers came first and finally the fourth plumber comes in your house he kind of goes around within three minutes he taps harry clicks this he does this and all of a sudden he tightens a bolt and all of a sudden the plumbing's fix and he gives you an invoice for five thousand dollars but he's only there for six minutes well you didn't pay him for the six minutes you paid them for the twenty five years experience for him to understand exactly how to troubleshoot diagnosing prescribing fix the problem