if you just listen to something you retain five percent of it if you read it you retain double that so you return about ten percent of it then if you listen and you read it and you retain about twenty percent of it that's what most people will stop the next part is demonstration you'll retain about thirty percent of it then what i love about what we do in the podcast is we discuss it so then if you discuss what you've learned you retained fifty percent of it the next if you practice by doing now if you apply the knowledge