to build a successful ecommerce brand first off we're not just looking for parts that look good they need to either offer a novel solution to a common problem or possess an undeniable wow factor next the key is to tap into markets where customers are deeply invested so think passionate communities whether they'd sneak go friendly products for people that are super into the environment or even costly clothing for anime enthusiasts now think about if your selected product has the potential for creating engaging content you could even ask yourself can i go ahead and create compelling videos for this product over a long period of time