Have you ever thought of using the decoy effect in your marketing?

Vid credit: @marketing.psychology #marketing #branding #brandidentity #business
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reputeforge

2024-04-13 14:08:51

how to use the decoy effect in marketing
let's say i'm trying to sell a watch in a purse
each for thirty dollars
if i price the watch fifty dollars
the purse for thirty dollars and sixty dollars for both
most people will select the third offer due to the higher perceived value