☕ Brewing Revolution: Schultz's vision - disrupt a stagnant $24 billion market. Innovation in instant coffee, against the odds, led to a runaway hit. 💥🚀

Global Coffee Shift: The world sipped on the same instant coffee for 50 years. Schultz dared to change the game, introducing innovation to a dominated market.

Naysayers to Believers: Facing media and Wall Street skepticism, Schultz pushed forward. When you see what others don't, headlines may criticize, but success silences doubt.

Cracking the Code: Schultz's breakthrough - replicating Starbucks taste instantly. Technological mastery unlocked success, turning doubt into a $250 million hit.

Visionaries Prove: Innovation speaks louder than skepticism. Schultz's success story - proving that seeing what others don't and cracking the code transforms industries.

Wave of Success: Against the tide, Schultz created a wave. Replicating Starbucks' essence in an instant turned V into a tsunami of success, a testament to vision and innovation.

Breaking 50-Year Chains: Schultz liberated a stagnant market with innovation. The $24 billion instant coffee category now has a new player, challenging the status quo. ☕💰
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business.ridge

2024-04-12 18:11:19

the instant coffee category is a twenty four billion dollar category globally
has not had any innovation for over fifty years and is dominated by one companies and
when we announce we're doing this the media and wall street just basically wanted to destroy me
and the headlines were terrible
but again
i felt we saw something that other people didn't see but the litmus test for this is we had to replicate the taste of starbucks coffee in an instant form
once we crack the code with technology i knew right away
that this would be a success
v has been a runaway hit for the company probably do two hundred and fifty million dollars