make a statement with a question word what does that mean it means why this is that for instance my most popular video is why evil people are rich why do people click on it here's why they click they have to ask themselves at least one question but it could be more so now i've got this person having a conversation with themselves about my video so what i'm doing is i'm creating an environment on my thumbnails that causes people to engage and start having a conversation with themselves

in the form of a question that they don't find an answer to it it's going to drive him crazy

brilliant