and nineteen ninety the number of men who said they had zero close friends was around about three percent two thousand and twenty that numbers fifteen percent that's insane the most common answer to the question how many friends could you call on in an emergency is zero not the average but it's the most common more people have zero friends to call them then have any other number the challenge of modern masculinity relates to that addiction quote the belief that you can find fulfillment alone and you see this in the the sigma male meme over the top of a lot of this metagenome which has been created is a guy called chris homestead who is a four-time classic physique champion mr olympia i sit down with chris this guy who is the face of the sigma male meme and i asked him how much of what you've done and achieved in business and personal life and in your sport could you have done on your own zero i could have done none of it the belief that you can find fulfillment alone is a lie that people who have been hurt and scorned and rejected by the world retreat into