so here's a list of things that are not doing the thing

preparing to do the thing isn't doing the thing scheduling time to do the thing isn't doing the thing

making it to do list for the thing isn't doing the thing

telling people you're going to do the things and doing the thing messaging friends who may or may not be doing the thing

isn't doing the thing writing a bang a tweet about how you're going to do the thing isn't doing the thing hating on yourself for not doing the thing isn't doing the thing hating on other people who have done the thing isn't doing the thing painting on the obstacles in the way of you doing the thing isn't doing things fantasizing about all of the adoration you'll receive once you do the thing

isn't doing the thing reading about how to do the thing isn't doing the thing reading about how other people did the thing isn't doing the thing reading this essay isn't doing the thing

the only thing that is doing the thing

is doing the thing

and i love this insight that you can dress it up however you want

the work just needs doing and you can fluff it and you can change it and you can talk about compounding but ultimately it comes down to

sitting at the desk and answering the email opening the word document recording the podcast