these five words will lose you sales first of all you never want to say like we're the cheapest in the market all you're doing is you're getting the prospects into price or cost-based thinking rather than results-based thinking stay away from the word cheapest also try to stay away from the word discount don't say we offered the best discounts it causes them to go around and look at other companies because maybe they'll give them a different or better discount their bird you want avoid is what's your budget for this it causes the prospect to limit their way of thinking of what they actually need to get to get where they want to be you also want to avoid the words like we have the best quality or highest quality of course you should have great quality i think prospects in our day consumers expect everybody to have a quality product or service and this one especially your prospects don't care you know why because every salesperson says this so avoid these five words and you're going to do a lot better