if apple were like everyone else
a marketing message from them might sound like this
we make great computers
they're beautifully designed simple to use and user friendly
one by one
man
and that's how most of us communicate that's how most marketing has done that's imo salesman and that's how most of us communicate into personally we say what we do we say how we're different or how we better and we expect some sort of behavior a purchase of votes something like that
here's how apple actually communicates
everything we do
we believe
in challenging the status quo
we believe
in thinking differently
the way we challenge the status quo is by making our products beautifully designed
simple to use and user friendly
we just happen to make great computers
want to buy one
totally different right
you're ready to buy a computer