so here's what you do first what is the most enduring personal brands of all time superheroes why superheroes because they clearly stand for and against something a strong brand is when you know exactly what you stand for exactly what you stand against you make the list of the top ten superheroes you list out what they stand for what they stand against you can easily get this list by asking chad gbt you pick the one that you resonate with the most then you modify it to suit you i picked iron man i changed it to iron dam tweaked it now everything you say everything you do it has to fall in alignment with for or against as long as you do that you can't not have a personal brand you literally have to have a personal brand even if you don't understand what a personal brand is because everything you say fundamentally fundamentally goes for or against something like for instance i'm against ignorance if you're a business owner and you have never read the ah the shareholder letters of steve jobs to his company if you've never watched the steve jobs presentation than i'm sorry i don't take you seriously as business owner because you are not even remotely trying hard enough to grow a business so like you're just a schmuck