This is how the contrast effect is used in business

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marketing.strategiess

2024-03-10 18:37:19

when you open the menu in a fancy restaurant the first soup twenty five dollars the second one fifteen dollar the third one ten dollars
you instinctively choose the one priced at ten dollars
what has happened this is called the contrast effect
the twenty five dollars soup hardly sells but that helps the ten dollar one sell more
but it is not only in pricing that this contrast effect is used
you entered a mattress shop
the first want you to rest on the very hard mattress and then they take you to the right one which is the right softness and you immediately like the soft one now
what has happened contract effect again
marketeers have been using it for agents
all the discount sites that you see one hundred dollar crossed out seventy dollars
contrast effect at work
sometimes a bad product to present before a good product
so that come out looking useful
and good product when i present after that contrast effect again marketeers used this for years to grow their business