vs people knowledge product knowledge is stupid if they care a lot about it they probably already know what you would teach him anyways if you'll shut your mouth and get people talking about themself number one they'll like you more because you listened and most people don't have anyone to listen to him anymore so if you'll listen you'll automatically become their friend and secondly they're going to tell you

that you're going to need to go boom got back

now put that there for the clothes most people go into the clothes with only the information they know about the product but nothing about the client the only way to really honestly close everyone it's by people knowledge you got to learn people and people will tell you exactly what they want