This is a marketing secret you shouldn’t ignore. People don’t read. They scan.

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valorgi

2024-03-17 17:04:01

there's a marketing secret you shouldn't ignore
people don't read
they scan
most people read in the f shape pattern
your eyes go from one to two to three to four and finally to five
the words in your text don't have to be spelled correctly to be understood
your brain can easily understand them because you don't read them
you scan them
therefore
if you're building a website make it scannable
if you're running an ad
make it scannable
if you're designing a new packaging
make it scannable
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