i'm sure you in sixty seconds how to sell one thing the price of tit so it's a strategy that call free with free fe or buy x get y free and the key to making it work is that you want to give more free than you actually charged for but here's the thing you get to control what you're charging for and how much you charge if i wanted to sell three t-shirts i came to say hey i want you to buy three teasers for five dollars each you know it would be a lot stronger if i said hey buy one t-shirt for fifteen dollars and get two t-shirts free it's a much more compelling offer even though the economics are the same and that is one of the things that you can hijack especially when people are buying frenzies during the holiday